Archive for the ‘Content Strategy’ Category
If you’re thinking about starting a blog, but not sure where you’ll get your ideas, how you’ll find the time, or how you’ll get the legal team on your side, you’re in luck. I wrote a three-part series for the Content Marketeer:
Common Blogging Roadblocks: Finding the Time
Common Blogging Roadblocks: Generating Ideas
Common Blogging Roadblocks: Legal Concerns
Please join us for our May content meet up in central Denver!
This Month’s Topic & Leader:
This month, we’ll be talking about storytelling. Dechay Watts, co-founder of SPROUT Content, a content marketing agency based out of Florida, will be leading a discussion on getting to the root of a company’s true story. So many businesses have products, services, and fascinating stories that aren’t mentioned on their website or in any marketing materials. It’s such a head scratcher! We’ll talk about how to clarify what makes a company different, define their key selling points, and create a story that makes people want to do business with them.
When: May 24, 6:30 p.m.
Where: Panera Bread @ Capitol Heights, 1330 Grant Street
Please RSVP via email or Twitter.
So, you’re looking for a great content strategist, but not sure where to start? Never fear. We’re here to take the guesswork out of the hiring process, in a two part series written for the Content Marketeer. Click below for some insight into the hiring process, or to add your own tips and tricks to the mix:
How to Hire a Great Content Strategist, Part I
How to Hire a Great Content Strategist, Part II
Please join us for our April content meet up in central Denver!
This Month’s Topic & Leader:
This month, we’re talking about sales! Guillermo Mazier, a Business Developer at Atlas Advertising, will be leading a discussion on sales and content. He’ll talk about how the buying process is changing, why sales needs content more than ever, and how sales and content teams can work well together. Hopefully we can also convince him to talk about getting the sales team on board with your content efforts.
When: April 25, 6:30 p.m.
Where: Panera Bread @ Capitol Heights, 1330 Grant Street
Please RSVP via email, Twitter or phone (303.952.0842).
Please join us for our March content meet up in central Denver!
This Month’s Topic & Leader:
For the better part of her professional life, Vanessa Martinez has worked for startups. After studying foreign languages and literature at Colorado State University, she co-founded an alternative newsmagazine that became an award-winning member of the Association of Alternative Newsmedia (formerly “Newsweeklies”). Before helping to launch another altweekly in 2006, she opened the first field office operation in southwest Weld County for the John Kerry presidential campaign, served as the managing editor of the Colorado Springs Independent, and was a member of AAN’s editorial and diversity committees. In 2008 she became the first digital editor of 5280 magazine, where she managed online editorial operations for three years.
After attending Confab in 2011, startup life beckoned once again, and she made the leap to independent contracting. She is currently editor of The Content Marketeer, a website dedicated to content marketing (published by Kapost), and is an editorial strategist for The Humor Code, a research project that travels the world in search of what, exactly, makes things funny. She’ll discuss strategic and editorial variations of both upstarts during the March content strategy meetup. She’d also love for you to check out the Denver Diatribe, a weekly podcast she produces and hosts with an ornery bunch of journalist types.
When: March 28, 6:30 p.m.
Where: Panera Bread @ Capitol Heights, 1330 Grant Street
Please RSVP via email, Twitter or phone (303.952.0842).
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